Our approach

Decolonising conservation

Elephant Family exclusively works in partnership with home grown in-country conservation experts on the ground to tackle the challenges facing Asia’s wildlife and the indigenous communities that live alongside them. We support the rights and essential knowledge of forest dwelling peoples and take a 21st century approach to species preservation; recognising that the habitats of the majority of animals are outside of national parks and focusing our energies on both the sharing as well as sparing of space.  

Total funds raised to date exceed £20 million, the majority of which were achieved via high profile full colour public art eventswhich are always 100% free and inclusive highlighting the work of both well and lesser known artists. These events involve epic digital faberge egg hunts in NYC, high fashion Animal Balls in London, rickshaw races through rural India and hundreds of painted elephant sculptures taking over the streets of Mumbai.  Our next campaign will see a migration of 100 life size lantana elephants, created by India’s Adivasi communities, migrate from India to London and across the USA. More here.