Job Information Pack

Title: Special Events Director

Location: Shoreditch, London

Salary: Competitive

Special Events Director


Responsible to Chief Executive Officer
Conditions of service 37.5 hours per week
28 days annual leave per annum  & public holidays
6 month probationary period
Permanent contract
Salary Competitive
Line management responsibility Events team of three people
Location Shoreditch, London
Main working contacts Staff team, major donors, trustees, suppliers, volunteers, interns
Travel Travel to Asia may be required in addition to travel within the UK
Applicant requirements Please send 2 page Cover Letter and CV to
Closing date 30th April 2017
Interview dates TBC

Event History

The creation of this role builds on the award winning events heritage Elephant Family has built since its inception. In addition to raising substantial funds, our events generate much needed press and awareness for Asia’s elephants.

Year Event Name Gross Total Location
2006 Elephant Durbar £.5m Petersham House, Richmond
2007 Elephants in the Park £.5m Hyde Park
2008 Survival Tour £.5m Ireland, UK
2010 Elephant Parade £4.1m London
2011 Jungle City £1.2m Edinburgh
2012 The Big Egg Hunt £1.5m London
2013 The Animal Ball £.6m Clarence House, London
2014 The Big Egg Hunt $2.4m New York
2015 Travels to my Elephant £2.2m London, India
2016 The Animal Ball £1.7m London
 Awards & nominations:
  • 2016, Third Sector, Fundraising Event of the Year – Travels to my Elephant
  • 2016, Shortlisted, PR Team of the Year & Fundraising Charity of the Year
  • 2012, 2x Guinness World Records, The Big Egg Hunt London
  • 2011, Third Sector, Most Innovative Fundraising Organisation
  • 2010, Third Sector, Best Fundraising Event of 2010- Elephant Parade London
  • 2010, Institute of Fundraising, Best Integrated Fundraising & Campaigning Event
Job Purpose
  • To work with the CEO to deliver the charity’s special events and PR program
  • To manage budgets up to £500k and take responsibility for income targets in excess of £1m
  • To network and pursue new fundraising opportunities from a variety of sources
  • Play a senior role within the organisation and manage the events team

Detailed responsibilities

Day-to-day administration
  • Represent Elephant Family at external meetings at times in the absence of CEO for any special events activity
  • Ensure effective coordination across the staff, enabling them to build on their strength and deliver their objective to time, quality and budget
  • Manage the Special Events HR processes; including recruitment, induction, training, appraisals, exit and disciplinary procedures
  • Ensure high standards of performance and best practice in the execution of Special Events in a manner consistent with that set by the CEO
  • Develop strategies with the CEO and senior management team to achieve the Charity’s goals; understand the Charity’s strengths and weaknesses; analyse market and potential competition; identify external threats and opportunities
  • Draft the Special Events Management Plan and budget ( in conjunction with the CEO)
 Business Development
  • Develop and implement strategies in conjunction with the CEO and Philanthropy Director to increase revenue from new sources and initiatives
  • Build new long standing corporate partnerships from his/her own contacts and take on responsibility for some existing relationships
  • Seek marketing opportunities in all sectors to diversify revenue and increase brand awareness
  • Take lead responsibility for the stewardship and development of Elephant Family’s business sector partners
  • Engage business sector partners in supporting work across Elephant Family Events portfolio through developing clear shared business objectives delivered through sponsorship, in-kind support, donations
  • Alert current corporate supporters of future sponsorship opportunities
  • Achieve 6 figure sponsorship targets and develop strategies to deliver them
  • Maintain and build influential relationships with key donors
  • Undertake public speaking engagements on behalf of EF to promote the Charity’s work.
  • Secure and manage events committees (in conjunction with CEO) to inclusively drive event development, table sales and prize sourcing
  • Be responsible for on the night fundraising targets (auctions, sales, donations)
  • Support the negotiation of sponsorships from contract initiation, pitching to signature
Staff Management
  • Lead and motivate an award winning events, experienced team
  • Work with the CEO to agree quarterly department goals and develop a process for review of performance against objectives
  • Manage all aspects of event personnel including recruitment, job specifications, pay, discipline, induction, training, appraisals and dismissals
  • Ensure the Special Events income and expenditure are kept within the annual agreed budget and that necessary financial controls are in place
  • Ensure that the CEO is kept fully informed of any substantive changes in the financial forecasts for income or expenditure.


Candidates may come from a wide range of background, preferably combining experience of both the private and non- profit sectors.

  • Fundraising and financial management experience in organisations of relevant scale
  • Proven success in securing 6 figure donations and sponsorship figures
  • Proven track record in managing £1m events
  • Experience in managing relationships with HNWIs
  • Flexible approach with proven success in sensitive leadership of small and committed teams
Person Skills

Management & Sales- highly personably, self-motivated, confident, optimistic, displays commitment to the cause, comfortable promoting the cause to anyone in a compelling manner

Communication Skills– uses fluid and well written English. Able to engage the full spectrum of society confidently in conversation and present well in public to large audiences

Financial awareness– Financially literate and able to interpret financial reports and accounts

IT Skills– a good understanding of IT and software packages with experience of creating high level presentations and budgets

Teamwork– Balances team and individual responsibilities; put success of team above own interest; sensitive to working within a small team and with staff with greater knowledge/experience; builds commitment

Judgement- Willing to make decisions; exhibits sound and accurate judgement; supports and explain reasoning for decisions; includes appropriate people in decision-making; makes timely decisions

Planning & Organisation– Prioritising and plans work activities; uses time efficiently; sets goals and objective; develops realistic action plans

Terms & Conditions
Location and working hours

Candidates must be able to work five days a week in the Elephant Family office in Shoreditch with some flexibility around core working hours.

The post will require some evening and some early morning work, including attending morning and evening cultivation events and exhibition openings. In addition, there will be a variable workload combined with the need to meet specific deadlines and targets which will inevitably lead to some irregular working hours


The salary for this role will be competitive and range £45,000 – £50,000 dependent on experience. Salaries are reviewed on an annual basis.

Other benefits

Elephant Family will make a 5% contribution to a pension scheme

Holidays- 28 days per annum + Bank Holiday

Notice Period

Three months by both parties upon completion of probation period.


Elephant Family is a registered charity in England (no. 1091671).

1A Redchurch Street, London E2 7DJ. T: +44 (0)20 7251 5099