Elephant Parade

Elephant Parade is a social enterprise that combines art, business and conservation. Through its global exhibits of life-size, baby elephant sculptures, the parades raise awareness and funds for Asian elephant conservation. Elephant Family is the official conservation charity partner and benefits from Elephant Parade exhibitions, world-wide.



Following the success of our Elephant Parade in London, Elephant Family worked with India’s best artists and fashion houses to create a new, Indian herd for Mumbai in 2018. Through the creation of 101 beautifully painted elephants, this public art event raised funds for 101 elephant corridors across India. These corridors are essential to future of this beloved and endangered animal in India.


In the summer of 2010, Elephant Family partnered with Elephant Parade and several hundred artists to bring a herd of 260 brightly painted elephants to the streets of London. This memorable event raised the profile of the Asian elephant and raised £4.1m through the sale of the painted elephant sculptures.