London - India, 2015
Travels to my Elephant, inspired by our late and great founder Mark Shand and his bestselling book, was a magnificent series of events throughout 2015 which started on the streets of London and ended in the jungles of India.
Launched by Elephant Family Patron Goldie Hawn, a fleet of elephant infused rickshaws charmed Londoners over the summer appearing at parades, events, shops and hotels across the capital before being auctioned at an event hosted by TRH The Prince of Wales. The climax was a wild, 500km journey by intrepid racers in 49 rickshaws across India through Madhya Pradesh to meet Mark’s elephant Tara in her home, Kipling Camp.
This unique collaboration with Quintessentially Foundation raised £1.3million for Asia’s endangered elephants and the communities that share their forest homes. 687 MILLION people across the globe heard about our event and conservation message.