A new Ambassador joins the herd to champion Asia’s elephants

March 2019

Elephant Family is delighted to welcome conservation enthusiast and star of Made In Chelsea Tristan Phipps to the herd. He joins the charity as an Ambassador to help raise awareness for the plight of Asia’s elephants.

“I’m incredibly excited to be joining Elephant Family,” says Tristan. “Elephants have been a huge and inspiring part of my life and I cannot wait to be involved with a charity that understands the emotional intelligence that these animals possess and the importance of conserving and protecting the species going forward. This year I really hope to help others understand the danger that they’re in and look forward to planning a trip to Asia to experience the issues first hand.”

With less than 50,000 Asian elephants surviving in the wild, their plight is often over-shadowed by the ivory issue that is impacting on Africa’s 450,000 wild elephants. For Asian elephants’ habitat-loss, poaching and conflict with expanding human populations are the key threats to their survival.

“We are thrilled to have Tristan lending his voice to the voiceless herds across Asia,” says Elephant Family’s Principal Trustee, Ruth Ganesh. “The more we can raise awareness about the species the more likely we are to be able to leverage real understanding and lasting conservation initiatives that will protect these awesome animals for generations to come.”


Tristan is best known for his role in E4’s ‘Made In Chelsea’. Unbeknown to most he is a passionate conservation junky. Tristan is a trained park ranger who has previously worked for years in Botswana as a walking safari ranger.

He has taken part in the Conservation Anti Poaching Experience (K9 Conservation) as well as previously carrying out a 3 month overland expedition from Cape Town to the border of Angola completely self sustainable. This year Tristan’s focus is on his new Youtube channel focussing on Conservation and helping lead a more sustainable life.

For more on his passion for wildlife see the Conservation Conversation here



Elephant Family is an international NGO dedicated to protecting the Asian elephant from extinction in the wild. In the last fifty years their population has roughly halved and 90% of their habitat has disappeared. Poaching, a growing skin trade, and demand for wild-caught babies for tourism remain a constant threat along with the deadly and escalating conflict between people and elephants for living space and food. Elephant Family funds pioneering projects across Asia to reconnect forest fragments, prevent conflict and fight wildlife crime. Since 2002 Elephant Family has funded over 180 conservation projects and raised over £15m through public art events for this iconic yet endangered animal.


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