Elephant Parade London 2010

Elephant Parade photo

London, 2010

Elephant Parade London saw 268 brightly painted elephants adorn London’s streets and parks in the summer of 2010 to put the plight of the Asian elephant firmly in the spotlight.

The event became London's largest outdoor art event on record and truly captured the public’s imagination, reaching an audience of 25 million people, generating over 500 national and international press features and 10 radio and primetime TV hours. The success of the event also earned Elephant Family four awards; Innovation in Fundraising - Third Sector Excellence Award, Fundraising Event of 2010 - Third Sector Excellence Award, Best Integrated Fundraising and Campaigning -The Institute of Fundraising and Cultural Attraction of the Year - London Lifestyle Award.

Elephant Parade London raised over £4million and secured a vital area of elephant habitat in Kerala, India.