Charriol ‘Elephants Forever’ partnership
Elephant Family is delighted to announce a new corporate partnership with the Swiss-based luxury brand, CHARRIOL to raise funds and awareness for the conservation of Asia’s endangered elephants through the sale of two special edition Forever Bangles.
The Charriol’s have close family ties to elephants - the love of which artist Alexandre Charriol, son of the brand’s founder, works to portray.
“Our family’s love of elephants and our company’s concern for the protection of endangered species inspired us to create two special editions of our Forever Bangle in partnership with Elephant Family, whose vital work is helping to save Asian elephants from extinction. We are delighted to be supporting the great work of Elephant Family through these new pieces,” said Coralie Charriol.
“Nothing is more important to elephants than family so this partnership between ourselves and Charriol, a luxury brand with a strong sense of family, is a perfect fit. With Asia’s elephants increasingly under threat, raising funds for their conservation has never been more important,” adds Hugh Lonsdale, Head of Corporate Partnerships at Elephant Family.
Launched to an enthusiastic audience at Baselworld in March, the steel bangles are an elegant homage to Asia’s elephants and come in two colours rose gold and yellow gold. Adorned with delicately crafted elephants and lotus flower motifs set on CHARRIOL’s signature twisted steel cable they are finished with discreet hinge closures. The Forever Bangles are available here.
Charriol is a global prestige brand of luxury timepieces, fine jewellery and accessories including fragrance, sunglasses and leather goods based in Geneva, Switzerland.
Charriol designs and crafts a broad range of products, designed to nurture the whole brand and facilitate access to the Maison by a wide customer base. Charriol is and remains a family-run business since 1983.
About Elephant Family
Elephant Family is an international NGO dedicated to protecting the Asian elephant from extinction in the wild. In the last 100 years their population has plummeted by 90%. Wild habitat is shrinking at a rapid pace leading to an increasingly fierce competition between people and elephants for living space and food. Poaching for skin and elephant parts and demand for wild caught babies for tourism remain a constant threat. Since 2002 Elephant Family has funded 200 conservation projects and raised over £12million through public art events for this endangered animal.