Our approach

Elephant Family exclusively works in partnership with home grown in-country conservation experts on the ground to tackle the challenges facing Asia’s wildlife and the indigenous communities that live alongside them. We support the rights and essential knowledge of forest dwelling peoples and take a 21st century approach to species preservation, recognising that the habitats of the majority of animals are outside of national parks and focusing our energies on both the sharing as well as sparing of space. 

We have raised more than £20 million to support our magnificent wildlife and their precious habitats. We raise funds through high profile full colour public art events, which are always 100% free and inclusive highlighting the work of both well and lesser known artists.  

Our events have included epic digital faberge egg hunts in New York, high fashion Animal Balls in London, rickshaw races through rural India and hundreds of painted elephant sculptures taking over the streets of Mumbai.  

In 2021, our CoExistence campaign saw 235 lantana elephants brought to life by artisans in the Nilgiri Hills in Southern India. Of those, 230 elephants crossed the seas on an epic adventure and have been delivered to 140 different homes and locations around the world. Members of our CoExistence herd can now be found in places as diverse as Bahrain, USA, Puerta Rico, Spain, Sweden, Greece and of course all corners of the UK!