A new Ambassador joins the herd to champion Asia’s elephants

A new Ambassador joins the herd to champion Asia’s elephants

March 2019

Elephant Family is delighted to welcome actor, model and all-round influencer, Amy Jackson to the herd. She joins the charity as an Ambassador to help raise awareness for the plight of Asia’s elephants.

“I’m absolutely delighted to be joining Elephant Family as an ambassador and am very grateful to Ruth Ganesh for welcoming me on board. There’s a long journey ahead and I couldn’t be more excited to raise awareness about all the amazing work Elephant Family does to support Asia’s wild elephants.”

With less than 50,000 Asian elephants surviving in the wild, their plight is often over-shadowed by the ivory issue that is impacting on Africa’s 450,000 wild elephants. For Asian elephants’ habitat-loss, poaching and conflict with expanding human populations are the key threats to their survival.

“We are thrilled to have Amy lending her voice to the voiceless herds across Asia,” says Elephant Family’s Principal Trustee, Ruth Ganesh. “The more we can raise awareness about the species the more likely we are to be able to leverage real understanding and lasting conservation initiatives that will protect these awesome animals for generations to come.”

Amy illuminated Elephant Family’s Diwali celebrations at Gymkhana in London last November and is looking forward to bringing her unique Anglo-Indian magnetism to help protect Asia’s elephants.


Actor, model and all-round influencer Amy Jackson started her career as a leading Bollywood actor before landing a starring role in CBS’s popular series Supergirl. Today Amy is also recognised around the world for her involvement within the fashion and beauty industries.


Elephant Family is an international NGO dedicated to protecting the Asian elephant from extinction in the wild. In the last fifty years their population has roughly halved and 90% of their habitat has disappeared. Poaching, a growing skin trade, and demand for wild-caught babies for tourism remain a constant threat along with the deadly and escalating conflict between people and elephants for living space and food. Elephant Family funds pioneering projects across Asia to reconnect forest fragments, prevent conflict and fight wildlife crime. Since 2002 Elephant Family has funded over 180 conservation projects and raised over £15m through public art events for this iconic yet endangered animal.

For more information, contact:

Amy Storrs – Amy’s agent IP Publicity – T: 0203 176 8026 – M: +44 7796812948 –
E: amys@ippub

Hugh Lonsdale – at Elephant Family hugh@elephant-family.org  0203 409 2550

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