Our approach

Elephant Family exclusively works in partnership with home grown in-country conservation experts on the ground to tackle the challenges facing Asia’s wildlife and the indigenous communities that live alongside them. We support the rights and essential knowledge of forest dwelling peoples and take a 21st century approach to species preservation, recognising that the habitats of the majority of animals are outside of national parks and focusing our energies on both the sharing as well as sparing of space. 

We have raised more than £20 million to support our magnificent wildlife and their precious habitats. We raise funds through high profile full colour public art events, which are always 100% free and inclusive highlighting the work of both well and lesser known artists.  

Our events have included epic digital faberge egg hunts in New York, high fashion Animal Balls in London, rickshaw races through rural India and hundreds of painted elephant sculptures taking over the streets of Mumbai.  

Our partnership with The Coexistence Collective, to exhibit life-size elephant sculptures created in the Nilgiri Hills using lantana camara, has raised millions for conservation projects. From the ‘Coexistence’ campaign in London’s Royal Parks in 2021, to The Great Elephant Migration which is currently making its way across the US, the herd are inspiring the human race to share space with their story of coexistence.